Saudi Arabia launches world’s first date-based soft drink

Saudi Arabia recently introduced an unusual cola, made not from corn syrup or cane sugar, but from the country’s most prized fruit, dates. Saudi Arabian Public Investment Fund, and the company’s CEO, Bender, launched at the Riyadh Date Festival Al-Qahtani, and Saudi Minister of Agriculture Abdul Rahman Al-Alfadli. Kola’s star ingredient is premium dates, which are loaded with fiber, antioxidants, and essential minerals like magnesium and potassium., and are revered in the Middle East for their health benefits. Melaf Cola claims it has no added sugar and is able to leverage the superfood’s health benefits, positioning it as a healthier alternative to traditional sodas without compromising taste. Cola’s launch is in line with a broader initiative to champion sustainable, locally sourced products that align with Saudi Arabia’s Vision 2030.Socially and culturally. Melaf Cola adheres to all international food safety standards, and is, the company says. Environmentally sustainable as it is made locally with palm trees. According to media reports, festival attendees were eager to sample the new alternative to traditional sugary sodas and praised its taste, describing it as both familiar and refreshingly different.